Brand System & Website — Phillip Casey Consulting
Client: Phillip Casey Consulting Ltd. Role: Designer & Writer 2026 Package: Brand system package, with the infographic library
Phillip Casey Consulting advises mining and manufacturing leaders on ESG strategy, across Canada, the USA and Latin America. Phil had a style guide — a logo, a palette and two typefaces — but nothing that put it to work in the decks and documents he uses every day. I built the brand into the tools: a PowerPoint template with 12 layouts and 10 starter slides, and a library of 29 diagrams on the same theme, from process flows and roadmaps to KPI dashboards. A brand guide shows how to use both, down to which colour pairs are readable and in what order diagram colours run. Then I took the same brand online with a three-page website — Home, Services and About — writing the words with Phil and designing every page.
One brand across every file Phil uses: a template with 12 layouts, 29 diagrams already on his theme, a guide anyone on his team can follow, and a live website that matches.
“Sascha provided high quality deliverables that promote my company with professionalism and style. Her attention to detail and turn around times were awesome. Highly recommend her for these types of projects!”
A brand is only as strong as the files people actually open. A style guide in a PDF doesn’t change a Monday-morning deck; a template and a diagram library do. It’s the same gap I look for in organizations — between what’s written down and what’s used — and here the answer was to build the brand into the tools themselves.